Canada, U.S.: Box Office Market Share of PG-Rated Movies, by year
YearMarket share,
in %
202324.04
202216.87
202114.23
202028.56
201928.23
201822.20
201721.59
201626.56
201521.09
201421.30
201318.03
201219.43
201116.85
201027.26
200925.54
200815.29
200723.45
200623.25
200520.42
200425.18
200314.82
200221.81
200113.93
200014.45
199915.32
199813.21
199719.87
199619.21
199518.48
  • Region: United States, Canada, Puerto Rico and Guam
  • Time period: 1995 to 2023
  • Published: Mar 2024

Data Analysis and Insights

Updated: Apr 13, 2024 | Published by: Statistico | About Us / Data / Analysis

Highest Market Share in 2020 and 2019

PG-rated movies achieved their peak market share in the last five years during 2020, recording a remarkable 28.56% of the box office in the U.S. & Canada. This surge surpassed the previous year's substantial share of 28.23% in 2019, highlighting a period of pronounced success for this rating category amidst a dynamic industry landscape.

Steady Growth Leading to 2023

The market share for PG-rated movies has witnessed a consistent uptrend from 14.23% in 2021 to 24.04% in 2023. This growth trajectory underscores a rejuvenation in the popularity and financial viability of PG-rated films, marking a significant recovery and potential shift in audience preferences over these years.

Comparative Analysis of Market Shares

Over the span of the dataset from 1995 to 2023, PG-rated movies experienced fluctuations in their market share, with the lowest point being 13.21% in 1998 and the highest at 28.56% in 2020. The data reflects the variable nature of film audience interests and the impact of external factors on moviegoing habits.

Recent Upward Trend

Analyzing the recent years from 2019 to 2023 reveals an upward trend in market share, interrupted only by a slight decrease in 2022. However, the recovery to 24.04% in 2023 from 16.87% in 2022 illustrates the resilience and growing appeal of PG-rated films in the current cinematic environment.

Decade Comparison: 2000s vs. 2010s

The 2000s saw a more volatile market share for PG-rated movies, ranging from a low of 13.21% to a high of 25.18%, while the 2010s demonstrated slightly higher stability and growth, with shares consistently above 14% and reaching up to 28.23%. This contrast indicates a gradual stabilization in the PG-rated movie segment's market performance over the years.

Impact of External Factors in 2020

The spike in market share for PG-rated movies to 28.56% in 2020 likely reflects the impact of external factors, possibly including the global health crisis, which significantly altered entertainment consumption patterns and available movie releases, benefiting family-oriented and accessible PG-rated content.

Frequently Asked Questions

What were the lowest and highest market shares held by PG-rated movies in recent years?

The lowest market share was 13.21% in 1998 and the highest was 28.56% in 2020.

Terms and Definitions

The box office is a term that refers to the business aspect of movies, where the revenue performance of films is measured. Box office earnings or gross are derived from ticket sales in theaters.

Market share refers to the portion of a market controlled by a particular company or product. In this context, it refers to the percentage of total box office revenue that is generated by PG-rated movies.

PG-rated movies are films that, according to the Motion Picture Association of America’s rating system, have been given a "Parental Guidance" rating. This means that some material in the film may not be suitable for children and parental guidance is advised.

A rating system is a scale-based system used to categorize content based on its suitability for different audiences. In film, it is usually based on factors such as violence, sex, profanity, drug use, etc.
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