Germany: Leading Beer Companies, by market share
CompanyMarket share,
in %
Oetker-Gruppe11.4
Anheuser-Busch InBev NV6.9
Paulaner Brauerei GmbH & Co KG6.6
Bitburger Braugruppe GmbH6.3
Krombacher Brauerei Bhd Schadeberg GmbH & Co KG6.0
Oettinger Brauerei GmbH4.4
Calrsberg A/S4.1
Brauerei C&A Veltins GmbH & Co KG4.0
Warsteiner Brauerei Haus Cramer GmbH & Co KG2.4
Karlsberg Brauerei GmbH & Co KG2.1
  • Region: Germany
  • Time period: 2022
  • Published: Oct 2023

Data Analysis and Insights

Updated: Mar 27, 2024 | Published by: Statistico

Market Dominance of Oetker-Gruppe

Oetker-Gruppe leads the German beer market with a market share of 11.4%, surpassing its closest competitor, Anheuser-Busch InBev NV, by 4.5 percentage points. This significant lead underscores Oetker-Gruppe's dominance in the industry.

Top Three Brewers' Market Share

The combined market share of the top three companies, Oetker-Gruppe, Anheuser-Busch InBev NV, and Paulaner Brauerei GmbH & Co KG, totals 24.9%. This concentration highlights a competitive market landscape where the leading trio holds nearly a quarter of the market.

Market Fragmentation Among Top Breweries

No single company controls more than 12% of the German beer market, indicating a fragmented market structure. The top 10 companies together account for 54.2% of the market, showcasing a diverse range of players and choices for consumers.

Competition among Mid-tier Breweries

The market shares among the breweries ranked 4th to 7th are tightly clustered, with each holding between 4.1% and 6.3% of the market. This close competition suggests a dynamic battle for market positioning within the mid-tier segment.

Presence of International Brewers

Anheuser-Busch InBev NV and Calrsberg A/S, with market shares of 6.9% and 4.1% respectively, are the only international companies in the top 10. Their presence underscores the appeal of the German beer market to global players.

Lowest Market Shares Indicate High Competition

Warsteiner Brauerei Haus Cramer GmbH & Co KG and Karlsberg Brauerei GmbH & Co KG, with market shares of 2.4% and 2.1% respectively, anchor the bottom of the list. These lower shares reflect the high level of competition and the challenge of gaining a significant foothold in the market.

Frequently Asked Questions

Who leads the German beer market?

Oetker-Gruppe dominates the German beer market with a market share of 11.4%.

What is the combined market share of top three companies?

The combined market share of the top three companies, Oetker-Gruppe, Anheuser-Busch InBev NV, and Paulaner Brauerei GmbH & Co KG, is 24.9%.

Terms and Definitions

A Beer Company, also known as a brewery, is a business that produces and sells beer. It can be a multinational corporation or a small, independent microbrewery.

A microbrewery is a small-scale beer company that typically emphasizes quality, flavor, and traditional brewing method. It's generally characterized by producing a limited amount of beer compared to large-scale corporate breweries.

A Multinational Corporation (MNC) is a company that operates in several countries. These corporations usually have a headquarters in one country but operate and have assets in different countries worldwide.

A brewery is a place where beer is produced commercially. It's a facility that combines various ingredients according to specific recipes to create beer, which is then fermented, flavored, and carbonated before it is packaged and sold.
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