Internet: Most Visited Websites, by monthly unique visitors
WebsiteNo. of unique visitors per month,
in millions
Google.com8,130
YouTube.com5,850
Facebook.com2,480
Pornhub.com2,140
Wikipedia.org1,970
Xvideos.com1,790
Instagram.com1,570
Reddit.com1,250
Weather.com1,140
Tiktok.com995
Xnxx.com991
Amazon.com898
Fandom.com803
Xhamster.com756
Spankbang.com743
Yahoo.com614
Yandex.ru314
Twitter.com210
Yahoo.co.jp208
Livedoor.jp107
  • Region: Worldwide
  • Time period: Sep to Nov 2022
  • Published: Jan 2023

Data Analysis and Insights

Updated: Mar 27, 2024 | Published by: Statistico

Google's Unmatched Traffic

Google.com leads as the most visited website worldwide with an astonishing 8,130 million unique visitors per month, far surpassing YouTube.com, the second most visited site, which attracts 5,850 million unique visitors per month.

Dominance of Video Platforms

YouTube.com secures the second spot with 5,850 million unique visitors per month, emphasizing the global preference for video content. Video sharing platforms, including TikTok.com at 995 million unique visitors, play a significant role in digital consumption.

Social Media's Strong Presence

Facebook.com and Instagram.com, with 2,480 million and 1,570 million unique visitors per month respectively, showcase the enduring popularity of social networking sites. Their significant user base underscores social media's importance in global digital engagement.

Adult Content Websites' High Traffic

Pornhub.com, Xvideos.com, and Xnxx.com, with 2,140 million, 1,790 million, and 991 million unique visitors per month respectively, reveal a high level of traffic to adult content websites, indicating a notable demand for this type of content worldwide.

E-commerce and Informational Sites

Amazon.com and Wikipedia.org, with 898 million and 1,970 million unique visitors per month respectively, stand out as the top e-commerce and informational sites. Their prominence illustrates the diverse interests of internet users, from shopping to seeking knowledge.

Global Diversity in Top Websites

The list includes websites like Yandex.ru and Yahoo.co.jp, with 314 million and 208 million unique visitors per month, highlighting the global diversity of popular websites. Diversity reflects different regional preferences and the international nature of the internet.

Frequently Asked Questions

Which is the most visited website worldwide?

Google.com is the most visited website worldwide with an astounding 8,130 million unique visitors per month.

What is the second most visited website?

YouTube.com is the second most visited website with 5,850 million unique visitors per month.

Which are the most popular social networking sites according to user traffic?

Facebook.com and Instagram.com are the most popular, boasting 2,480 million and 1,570 million unique visitors per month respectively.

Which are the top e-commerce and informational sites?

Amazon.com and Wikipedia.org are the top e-commerce and informational sites with 898 million and 1,970 million unique visitors per month respectively.

Terms and Definitions

A website is a set of related web pages located under a single domain name and usually served from a single web server. Websites can be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private Local Area Network (LAN), by referencing a uniform resource locator (URL) that identifies the site.

In the context of website analytics, Visitors are individuals who visit a website. The number of visitors is an indicator of the popularity of a website. They could be either unique visitors (counted only once in a specified period) or total visitors (counted every time they visit).

Web Analytics is the process of gathering, analyzing, and interpreting data about website usage. It is used to measure the traffic on a website, determine sources of web traffic, and understand user behavior for the purpose of optimizing website usability, performance, and marketing campaigns.

A domain name is a unique identification string that represents authority or control over the Internet. It serves as an address that is used to access websites. Example: www.example.com

In digital marketing and SEO, traffic refers to the number of users that visit a website. It can be segmented by source, such as organic traffic (from search engine results), referral traffic (from links on other sites), direct traffic (users typing the URL directly), or social traffic (from social media platforms).

A page view is a metric used in web analytics to count the number of times a specific page or URL is loaded in a web browser. A single visitor can generate multiple page views by reloading the page or navigating to other pages in the same website.

In web analytics, a unique visitor is a person who visits a website at least once within the reporting period. Each visitor to the site is only counted once during the reporting period, regardless of how many times they visit or how many pages they view.
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Alphabet / Google
Alphabet Inc., the parent company of Google, is a multinational conglomerate that is considered one of the world's most influential technology companies, generating revenue primarily through advertising, search engine usage, cloud services, and sales of products like Google Pixel and Google Home. Read more »
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