NHL: Number of Facebook Fans, by team
NHL teamFacebook fans,
in millions
NHL - league account4.66
Chicago Blackhawks2.60
Boston Bruins2.10
Detroit Red Wings1.90
Pittsburgh Penguins1.90
Montreal Canadiens1.60
New York Rangers1.40
Toronto Maple Leafs1.30
Philadelphia Flyers1.10
Vancouver Canucks0.95
Los Angeles Kings0.90
San Jose Sharks0.90
Washington Capitals0.78
Colorado Avalanche0.77
St. Louis Blues0.75
Minnesota Wild0.64
Buffalo Sabres0.60
Edmonton Oilers0.60
Tampa Bay Lightning0.60
Dallas Stars0.49
New Jersey Devils0.47
Anaheim Ducks0.41
Nashville Predators0.41
Winnipeg Jets0.39
Calgary Flames0.38
Ottawa Senators0.33
Columbus Blue Jackets0.32
Carolina Hurricanes0.31
New York Islanders0.31
Arizona Coyotes0.30
Florida Panthers0.21
  • Region: United States
  • Time period: as of Mar 2024
  • Published: Mar 2024

Data Analysis and Insights

Updated: Mar 27, 2024 | Published by: Statistico

NHL - League Account Leads in Facebook Fans

The NHL - league account stands out with the highest Facebook fan base, boasting 4.66 million followers. This is significantly more than any individual team, underscoring the league's broad appeal across diverse fan groups.

Top Three Teams by Facebook Popularity

The Chicago Blackhawks, Boston Bruins, and Detroit Red Wings lead among NHL teams in Facebook followers, with 2.60 million, 2.10 million, and 1.90 million fans respectively. Their combined followers account for a substantial portion of the NHL's team-based social media presence.

Comparative Analysis of Fan Bases

A stark contrast is evident between the top and bottom teams in terms of Facebook fans. The Chicago Blackhawks, at the top, have 2.60 million fans, which is more than 12 times the number of fans of the Florida Panthers, who sit at the bottom with just 0.21 million fans.

Dominance of Original Six Teams

The Original Six NHL teams - Chicago Blackhawks, Boston Bruins, Detroit Red Wings, Montreal Canadiens, New York Rangers, and Toronto Maple Leafs - demonstrate a strong Facebook following, collectively amassing 9.30 million fans. This reflects their enduring popularity and historical significance in the league.

Fan Engagement in Canadian vs. U.S. Markets

The highest-ranked Canadian team on Facebook is the Montreal Canadiens with 1.60 million fans, ranking 6th overall. This suggests a robust fan engagement in Canada, although the most-followed teams are based in the United States.

Teams with Sub-Million Fan Bases

A significant portion of NHL teams, 20 out of 31, have Facebook fan bases below 1 million. This highlights a wide disparity in social media engagement across the league, with a clear divide between the most and least popular teams.

Growth Opportunities for Smaller Market Teams

Teams like the Arizona Coyotes, New York Islanders, and Florida Panthers, with 0.30 million, 0.31 million, and 0.21 million fans respectively, have significant room for growth in enhancing their social media presence and fan engagement strategies.

Frequently Asked Questions

Which account has the highest number of Facebook followers in NHL?

The NHL league account has the highest number of Facebook followers with 4.66 million fans.

Which are the top three NHL teams by Facebook popularity?

The top three NHL teams by Facebook popularity are the Chicago Blackhawks with 2.60 million fans, the Boston Bruins with 2.10 million fans, and the Detroit Red Wings with 1.9 million fans.

How does the number of Facebook fans of the top and bottom teams compare?

The Chicago Blackhawks at the top have 2.60 million fans, more than 12 times the number of fans of the Florida Panthers at the bottom with just 0.21 million fans.

Terms and Definitions

The NHL, or National Hockey League, is a professional ice hockey league that consists of teams mainly from North America. It's one of the major professional sports leagues in the United States and Canada and is widely recognized for its high level of competition.

Facebook fans are individuals who 'like' a Facebook page signifying interest, support, or affinity for the entity the page represents. In this context, Facebook fans are users who have chosen to 'like' a page for a specific NHL team, allowing them to receive content from and engage with the team via Facebook.

A Facebook page is a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain 'friends' but 'fans' - which are people who choose to 'like' the page.

Sports marketing refers to the promotion of sports events and teams as well as the promotion of other products and services through sporting events and teams. It is a powerful tool for generating fan loyalty and growing a fan base, such as Facebook fans in this context.

Fan engagement refers to the process of interacting and building relationships with fans, primarily through various forms of communication and content. On platforms like Facebook, this can mean regular posts, live updates, direct responses to comments or messages, and more.

Social media metrics are data and statistics that give insights into the performance of social media campaigns and strategies. In this context, the number of Facebook fans would be a key metric for each NHL team.

A digital sports fan is someone who follows and interacts with their favourite sports teams or athletes via digital means, such as social media platforms, sports apps, team websites, and more. The number of Facebook fans of a particular NHL team is a measure of its digital sports fan base.
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