U.S.: Top Factors in Cosmetic Procedures Provider Selection, by consumer criteria
FactorShare of consumers,
in %
Before-and-after photos23
Physician referral22
Friend referral22
Level of licensure21
  • Region: United States
  • Time period: May 11 to 30, 2023
  • Published: Sep 2023

Data Analysis and Insights

Updated: Mar 28, 2024 | Published by: Statistico

Price Dominates Consumer Choice

Price is the leading factor affecting consumers' selection of cosmetic procedure providers in the U.S., with 33% prioritizing it. This highlights the significant role that cost plays in healthcare decisions, particularly in elective procedures such as cosmetic surgery.

Specialty and Visual Results Are Key

Specialty of the provider and before-and-after photos both influence 23% of consumers each. These factors underscore the importance of expertise and visible outcomes in the decision-making process, indicating a high value placed on both professional credentials and tangible results.

Referrals Nearly as Influential as Specialty and Results

Referrals, both from physicians and friends, affect 22% of consumers, underscoring the trust placed in personal and professional recommendations. This suggests a close competition in factors consumers consider, with referrals slightly trailing behind specialty and visual evidence of success.

Level of Licensure Matters

The level of licensure holds significance for 21% of consumers, pointing to the importance of legal and professional qualifications in the field of cosmetic surgery. It indicates a foundational concern for safety and competence in provider selection.

Insight on Consumer Prioritization

Consumers prioritize cost over other factors, but the importance of professional specialty, visual proof of success, and referrals closely follows. The relatively close percentages across these factors reveal a nuanced decision-making process, where multiple aspects are considered to ensure satisfaction and trust in cosmetic procedures.

Frequently Asked Questions

What is the leading factor affecting consumers' choice of cosmetic procedure providers in the U.S.?

Price is the leading factor impacting consumers' selection of cosmetic procedure providers in the U.S., with 33% prioritizing it.

How influential are referrals in consumers' choices of cosmetic procedure providers?

Referrals, from both physicians and friends, affect 22% of consumers' choices.

Terms and Definitions

These refer to elective operations that involve alterations or enhancements to certain body parts to improve a person's appearance.

This is the process of choosing a healthcare provider, such as a surgeon or clinic, based on a set of predetermined factors or criteria. The selection process typically involves evaluating the quality, cost, reputation, and overall patient satisfaction associated with the provider.

This entails the factors or specifications established by consumers—those seeking to purchase a service or product—that guide their decision-making. In the context of cosmetic procedures, this could relate to the surgeon's expertise, the facility's cleanliness, the procedure's cost, aftercare services, and so on.

Refers to the degree to which health services increase the likelihood of desired health outcomes and are consistent with current professional knowledge. In the context of cosmetic procedures, this could involve the surgical procedure itself, the pre- and post-operative care, and the overall patient experience.

This refers to the recognition given to medical practitioners who have met the professional standards, education requirements, and examination requirements of a specific medical board. In the context of cosmetic procedures, this typically means certification by the appropriate Plastic Surgery Board.

This term refers to the measure of how services given by a healthcare provider meet or surpass the patient's expectations. Positive patient satisfaction is associated with better healthcare outcomes, improved patient compliance, and higher patient survival rates.

These refer to the medical care and assistance provided to a patient following a surgical procedure to aid their recovery. Aftercare services for cosmetic procedures can include wound care, pain management, post-operative check-ups, and provision of support resources.
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Cosmetic Surgery
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