Price Dominates Consumer Choice

Price is the leading factor affecting consumers' selection of cosmetic procedure providers in the U.S., with 33% prioritizing it. This highlights the significant role that cost plays in healthcare decisions, particularly in elective procedures such as cosmetic surgery.

Specialty and Visual Results Are Key

Specialty of the provider and before-and-after photos both influence 23% of consumers each. These factors underscore the importance of expertise and visible outcomes in the decision-making process, indicating a high value placed on both professional credentials and tangible results.

Referrals Nearly as Influential as Specialty and Results

Referrals, both from physicians and friends, affect 22% of consumers, underscoring the trust placed in personal and professional recommendations. This suggests a close competition in factors consumers consider, with referrals slightly trailing behind specialty and visual evidence of success.

Level of Licensure Matters

The level of licensure holds significance for 21% of consumers, pointing to the importance of legal and professional qualifications in the field of cosmetic surgery. It indicates a foundational concern for safety and competence in provider selection.

Insight on Consumer Prioritization

Consumers prioritize cost over other factors, but the importance of professional specialty, visual proof of success, and referrals closely follows. The relatively close percentages across these factors reveal a nuanced decision-making process, where multiple aspects are considered to ensure satisfaction and trust in cosmetic procedures.