Amazon: Prime Day Purchase Habits, by users' opinions
Purchase habitsShare of population,
in %
Have purchased during previous editions of Prime Day91
Would love two Prime Day events a year85
Prefer to wait until Prime Day to bag a better deal, even if a product was on sale in the lead up63
Will research products to purchase before Prime Day61
Price is an extremely important factor61
  • Region: Worldwide
  • Time period: Jun 2023
  • Published: Jul 2023

Data Analysis and Insights

Updated: Mar 28, 2024 | Published by: Statistico

High Interest in Multiple Prime Day Events

A significant 85% of the population expresses a desire for Amazon to host two Prime Day events annually, indicating a strong appetite for more shopping events of this nature. The popularity of Prime Day has cultivated an eager audience, ready to engage with multiple sales events throughout the year.

Massive Engagement in Previous Prime Day Editions

An overwhelming majority, with 91% of respondents, have engaged in shopping during previous Amazon Prime Day sales. This statistic underscores the event's effectiveness in attracting customers and its significance as a shopping holiday.

Waiting for Prime Day Deals

A notable 63% of consumers prefer to delay their purchases, opting to wait for Prime Day in hopes of securing better deals. This behavior highlights the event's strong influence on consumer purchasing decisions and the anticipation it generates.

Pre-Prime Day Research Habits

Before the event, 61% of shoppers dedicate time to researching products they wish to purchase during Prime Day. This proactive approach indicates the importance of preparation and the strategic planning shoppers employ to maximize their savings and purchase efficiency.

Price Sensitivity Among Shoppers

Price emerges as a critical factor for 61% of the population when deciding to make a purchase during Prime Day, reflecting a widespread emphasis on deal-seeking behavior and the value-driven nature of the shopping event.

Frequently Asked Questions

What percentage of the population expresses a desire for Amazon to host two Prime Day events annually?

A significant 85% of the population expresses a desire for Amazon to host two Prime Day events annually.

What proportion of respondents have engaged in shopping during previous Amazon Prime Day sales?

A massive 91% of respondents have engaged in shopping during previous Amazon Prime Day sales.

How many consumers prefer to delay their purchases until Prime Day?

A notable 63% of consumers prefer to delay their purchases until Prime Day.

What percentage of shoppers research products they wish to purchase during Prime Day?

About 61% of shoppers research products they want to buy during Prime Day.

Terms and Definitions

A multinational technology company that engages in digital streaming, artificial intelligence, e-commerce, and cloud computing. It plays an influential role in the global market and is known to be one of the Big Five companies in the U.S. information technology industry. With its vast online marketplace, Amazon offers numerous products and services, from books and electronics to streaming video and music.

Refers to the buying behaviour of consumers. This can include factors like frequency of purchases, choice between brands or products, influence of price on buying, and how often customers take advantage of promotional offers. Analysis of purchase habits helps companies in predicting future buying behaviors and tailoring their strategies accordingly.

A paid subscription service offered by Amazon that gives members access to additional services otherwise unavailable or available at a premium to regular Amazon customers. Benefits include free two-day shipping on eligible items, streaming music and video, and other benefits.

Also known as electronic commerce, it refers to the buying and selling of goods or services using the internet. It also includes the transfer of money and data to complete these transactions. Amazon is one of the world's leading platforms in e-commerce.
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Amazon is a multinational technology company, known for its e-commerce platform, digital streaming services, artificial intelligence technology, and much more. Read more »
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