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| Reason for shop on Amazon | Share of population, in % |
|---|---|
| Fast, free shipping | 79.8 |
| Broad selection - they sell everything I need | 68.9 |
| I am a Prime member | 65.7 |
| Best pricing | 49.2 |
| Easy returns process | 43.7 |
| Best digital shopping experience | 42.0 |
| Product reviews and recommendations | 40.5 |
| Unique items I cant find elsewhere (handcrafted, vintage, custom) | 22.3 |
| Proactive communication during delivery | 17.8 |
- Source: eMarketer
- Region: United States
- Time period: Jan 2020
- Published: May 2020
Data Analysis and Insights
Fast, free shipping leads the reasons for shopping on Amazon
Fast, free shipping is the primary reason 79.8% of the population shops on Amazon, highlighting the significance of delivery efficiency and cost-effectiveness in consumer preferences.Broad product selection and Prime membership are key attractions
68.9% of users are drawn by Amazon's wide range of products, while 65.7% shop on Amazon because they are Prime members, underscoring the allure of diverse inventory and membership benefits.Price competitiveness and convenience in returns are important
Amazon's competitive pricing attracts 49.2% of its shoppers, and 43.7% value the ease of the returns process, indicating that cost and post-purchase services are critical to customer satisfaction.Digital shopping experience and customer feedback are influential
The quality of Amazon's digital shopping experience persuades 42.0% of consumers, while product reviews and recommendations influence 40.5%, showcasing the impact of online navigation and peer opinions on buying decisions.Unique items and proactive delivery communication have their appeal
Unique products unavailable elsewhere attract 22.3% of Amazon's customers. Meanwhile, 17.8% appreciate proactive communication during delivery, highlighting niche markets and the importance of customer service in logistics.Terms and Definitions
Amazon is a multinational technology company based in the U.S. founded by Jeff Bezos. It is best known for its ecommerce platform, which allows consumers to purchase a vast array of products and services online.
An online market refers to a virtual marketplace on the internet where goods and services are bought and sold. Amazon is an example of an online market.
E-commerce, short for electronic commerce, refers to the buying and selling of goods and services electronically—primarily on the internet. Amazon is an example of an e-commerce platform.
Prime Membership is a subscription-based service offered by Amazon that provides members with benefits such as free two-day shipping on eligible items, streaming of music, video, and other perks in exchange for a yearly or monthly fee.
Consumer behavior refers to the actions and decisions of consumers regarding the purchase and use of goods and services. In the context of this topic, it highlights why certain portions of the population opt to shop on Amazon.
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