U.S.: Reasons for Shopping on Amazon, by users' opinions
Reason for shop on AmazonShare of population,
in %
Fast, free shipping79.8
Broad selection - they sell everything I need68.9
I am a Prime member65.7
Best pricing49.2
Easy returns process43.7
Best digital shopping experience42.0
Product reviews and recommendations40.5
Unique items I cant find elsewhere (handcrafted, vintage, custom)22.3
Proactive communication during delivery17.8
  • Region: United States
  • Time period: Jan 2020
  • Published: May 2020

Data Analysis and Insights

Updated: Mar 29, 2024 | Published by: Statistico

Fast, free shipping leads the reasons for shopping on Amazon

Fast, free shipping is the primary reason 79.8% of the population shops on Amazon, highlighting the significance of delivery efficiency and cost-effectiveness in consumer preferences.

Broad product selection and Prime membership are key attractions

68.9% of users are drawn by Amazon's wide range of products, while 65.7% shop on Amazon because they are Prime members, underscoring the allure of diverse inventory and membership benefits.

Price competitiveness and convenience in returns are important

Amazon's competitive pricing attracts 49.2% of its shoppers, and 43.7% value the ease of the returns process, indicating that cost and post-purchase services are critical to customer satisfaction.

Digital shopping experience and customer feedback are influential

The quality of Amazon's digital shopping experience persuades 42.0% of consumers, while product reviews and recommendations influence 40.5%, showcasing the impact of online navigation and peer opinions on buying decisions.

Unique items and proactive delivery communication have their appeal

Unique products unavailable elsewhere attract 22.3% of Amazon's customers. Meanwhile, 17.8% appreciate proactive communication during delivery, highlighting niche markets and the importance of customer service in logistics.

Frequently Asked Questions

What is the primary reason for shoppers to choose Amazon?

The primary reason is fast, free shipping, according to 79.8% of consumers.

Why do 49.2% of the shoppers choose Amazon?

49.2% of shoppers are attracted to Amazon due to its competitive prices.

Terms and Definitions

Amazon is a multinational technology company based in the U.S. founded by Jeff Bezos. It is best known for its ecommerce platform, which allows consumers to purchase a vast array of products and services online.

An online market refers to a virtual marketplace on the internet where goods and services are bought and sold. Amazon is an example of an online market.

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services electronically—primarily on the internet. Amazon is an example of an e-commerce platform.

Prime Membership is a subscription-based service offered by Amazon that provides members with benefits such as free two-day shipping on eligible items, streaming of music, video, and other perks in exchange for a yearly or monthly fee.

Consumer behavior refers to the actions and decisions of consumers regarding the purchase and use of goods and services. In the context of this topic, it highlights why certain portions of the population opt to shop on Amazon.
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