X (Twitter): Monthly Active Users, by quarter
YearNumber of monthly active users,
in millions
Q1 2019330.0
Q4 2018321.0
Q3 2018326.0
Q2 2018335.0
Q1 2018336.0
Q4 2017330.0
Q3 2017330.0
Q2 2017326.0
Q1 2017327.0
Q4 2016318.0
Q3 2016317.0
Q2 2016313.0
Q1 2016310.0
Q4 2015305.0
Q3 2015307.0
Q2 2015304.0
Q1 2015302.0
Q4 2014288.0
Q3 2014284.0
Q2 2014271.0
Q1 2014255.0
Q4 2013241.0
Q3 2013231.7
Q2 2013218.0
Q1 2013204.0
Q4 2012185.0
Q3 2012167.0
Q2 2012151.0
Q1 2012138.0
Q4 2011117.0
Q3 2011101.0
Q2 201185.0
Q1 201168.0
Q4 201054.0
Q3 201049.0
Q2 201040.0
Q1 201030.0
  • Source: Twitter - MAU worldwid
  • Region: Worldwide
  • Time period: Q1 2010 to Q1 2019
  • Published: Apr 2019

Data Analysis and Insights

Updated: Apr 9, 2024 | Published by: Statistico

Overall Growth in Monthly Active Users

Twitter's monthly active users increased by 290 million, from 30 million in Q1 2010 to 330 million in Q1 2019. This represents an almost 11-fold increase over a period of 9 years.

Yearly Increase in Active Users

The platform saw its highest annual increase in monthly active users between Q1 2010 and Q1 2011, with a surge of 38 million users. This period marked a significant growth phase for Twitter.

Quarterly Growth Patterns

Twitter experienced its largest quarterly growth in monthly active users between Q4 2010 and Q1 2011, with an increase of 19 million users. This signifies the platform's rapid adoption phase.

Stagnation and Fluctuations in User Growth

Between Q1 2018 and Q1 2019, Twitter's monthly active user count showed signs of stagnation, fluctuating within a narrow range and ending with a slight decrease from 336 million to 330 million users. This period indicates a plateau in user growth.

Initial Accelerated Growth Phase

From Q1 2010 to Q1 2013, Twitter's monthly active users more than tripled, from 30 million to 204 million. This phase underscores the platform's early, rapid growth trajectory.

Comparison of Early Growth vs. Later Years

Comparing the first four years (2010-2013) to the last four years (2015-2018) reveals a shift from high growth rates to more moderate increases, with the early period seeing a rise from 30 million to 204 million users, while the later period showed a growth from 302 million to 330 million users.

Plateaus and Declines in Recent Years

The data from Q2 2018 to Q1 2019 indicates periods of both growth and decline, with the user base peaking at 335 million in Q2 2018 before dropping to 330 million by Q1 2019, highlighting recent challenges in maintaining user growth momentum.

Consistency in User Base Towards the End

In the most recent quarters, from Q4 2017 to Q1 2019, the number of monthly active users has remained relatively stable, fluctuating between 330 million and 335 million. This stability suggests a plateau in the platform's growth.

Frequently Asked Questions

How much did Twitter's monthly active users grow from Q1 2010 to Q1 2019?

From Q1 2010 to Q1 2019, Twitter's monthly active users grew from 30 million to 330 million, an 11-fold increase.

When was the highest annual increase in Twitter's monthly active users?

The highest annual increase in Twitter's monthly active users occurred between Q1 2010 and Q1 2011, with 38 million new users.

What was the largest quarterly growth in Twitter's monthly active users?

The largest quarterly growth in Twitter's monthly active users happened between Q4 2010 and Q1 2011, with an increase of 19 million users.

Terms and Definitions

Twitter is a social networking service where users post and interact with messages known as "tweets". It also offers Direct Messaging (DM) features for private communication and the ability to follow other users' accounts to see their tweets on a personalized feed.

Monthly Active Users (MAU) is a performance metric for the success of an online platform, such as social networking service or an online game. The number refers to the unique users who engage with the service at least once in a 30-day period.

A tweet is a message posted on Twitter, which can contain up to 280 characters, as well as images, videos, and links to other sites. Tweets can be seen by the user's followers, and in certain cases, any Twitter user, depending on the user's privacy settings.

A retweet is a re-posting of someone else's tweet. This method of sharing allows tweets to be spread quickly around Twitter, reaching more users than would be possible solely through the original tweet's followers.

Direct Messaging, commonly known as DMing, is a private method of communication on Twitter. Unlike tweets, which are public and can be seen by anyone (depending on privacy settings), DMs are only visible to the sender and the recipient.

On Twitter, to follow someone is to subscribe to their tweets. When you follow someone, their tweets appear in your timeline. You can also receive notifications when they post new content.

A timeline on Twitter is a real-time stream of tweets. Your timeline displays tweets from those you have chosen to follow on Twitter.
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