Italy: Retail Value of Wine Market, by type of wine
Type of wineSales value,
in EUR
Still red1,031,694,352
Still white793,782,350
Champagne/Spumante white602,480,733
Sparkling white152,257,564
Sparkling red140,162,742
Still rosé94,753,549
Champagne/Spumante rosé44,435,123
Sparkling rosé26,699,249
Fortified white18,704,109
Champagne/Spumante red13,453,948
Fortified red2,227,038
Fortified rosé568,055
  • Region: Italy
  • Time period: 2023
  • Published: Mar 2023

Data Analysis and Insights

Updated: Apr 10, 2024 | Published by: Statistico | About Us / Data / Analysis

Still Red Wine Dominates the Market

Still red wine holds the largest market share in Italy's wine retail sector, with sales reaching €1,031,694,352. This figure is significantly higher than any other type, emphasizing the Italian preference for red over white or sparkling wines.

White Wines: A Strong Second

Still white and sparkling white wines, including Champagne/Spumante, collectively command a substantial portion of the market. Their combined sales value stands at €1,548,520,647, showcasing a strong preference for white wines behind reds.

Champagne/Spumante's Significant Contribution

Champagne and Spumante varieties, across white and rosé, contribute notably to the market with sales totaling €689,265,604. This highlights the importance of these sparkling wines in Italy's wine industry.

Sparkling Wine's Niche Yet Valuable Role

Sparkling wines, excluding Champagne/Spumante types, have a dedicated niche with a combined sales value of €317,411,555. Their unique position underlines the diversity of consumer preferences in the wine market.

Rosé Wines Maintain a Modest Share

Rosé wines, across all types (still, sparkling, and fortified), maintain a smaller but significant share of the market with total sales reaching €134,069,927. This indicates a niche yet consistent demand for rosé wines.

Fortified Wines: The Smallest Sector

Fortified wines, regardless of color, represent the smallest sector in the market with combined sales of only €22,073,202. This underscores a limited but present market for these stronger, more traditional wines.

Comparison Between Champagne/Spumante and Other Sparklings

Sales of Champagne/Spumante wines far exceed those of other sparkling wines, with Champagne/Spumante types generating nearly double the revenue. The sales difference highlights the premium positioning and popularity of Champagne/Spumante in the Italian market.

Market Diversity Reflected in Sales Distribution

The sales distribution across different types of wine demonstrates the Italian market's diversity. With a wide range from still wines to Champagne/Spumante and fortified wines, it reflects varied consumer preferences and the rich wine culture in Italy.

Frequently Asked Questions

What type of wine holds the largest market share in Italy's wine retail sector?

Still red wine holds the largest market share in Italy's wine retail sector with sales reaching €1,031,694,352.

Terms and Definitions

This refers to the sale of goods or products directly to the end consumer to use and not for reselling them. This typically occurs in small quantities via various channels such as stores, online or mail orders. In this context, retail sales include sales of all types of wine directly to consumers in Italy.

This is a type of wine made from darker-colored (black) grape varieties. The color varies from various shades of red because of the process that includes the grape skins during fermentation.

This refers to wine that is colorless and made from the fermentation of non-colored grape pulp, with the absence of grape skin during the process. White wine can also come from darker grapes if the skin is removed before fermentation.

A type of wine that incorporates some color from grape skins but not enough to categorize it as a red wine. It has a pink color due to the short amount of time the grape skin is left in contact with the juice during the fermentation process.

This is a type of wine that has significant levels of carbon dioxide in it, making it fizzy. The carbon dioxide may result from natural fermentation, either in a bottle, as with the traditional method, in a large tank designed to withstand the pressures involved, or as a result of carbon dioxide injection.

These are sweet wines typically served with dessert. They’re often sweeter than regular wines and have a high sugar content. Fermentation is stopped before all the grape sugars are converted into alcohol, leading to a sweeter, high-calorie drink.
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