Italy: Wine Market Distribution, by company
CompanyMarket share,
in %
Cantine Riunite & CIV SC Agr7.5
Casa Vinicola Zonin SpA1.1
Cantina Viticoltori1.1
Santa Margherita SpA1.0
Bacardi & Co Ltd1.0
Flli Gancia & C SpA0.8
Giordano Vini SpA0.8
Davide Campari Milano SpA0.8
Cantina La Vis e Valle di Cembra Scarl0.5
  • Region: Italy
  • Time period: 2022
  • Published: Oct 2023

Data Analysis and Insights

Updated: Apr 15, 2024 | Published by: Statistico | About Us / Data / Analysis

Dominance of Cantine Riunite & CIV SC Agr in the Market

Cantine Riunite & CIV SC Agr holds the largest market share among wine companies in Italy, with 7.5% of the market. This figure is significantly higher than its closest competitor, CAVIRO, which controls only 5.2% of the market. The substantial gap between the first and second market leaders highlights the dominance of Cantine Riunite & CIV SC Agr in the Italian wine industry.

Comparison of Top Two Market Leaders to Smaller Companies

The combined market share of the top two companies, Cantine Riunite & CIV SC Agr and CAVIRO, totals 12.7%. This is more than double the total market share of the next eight companies combined, which collectively hold only 5.1% of the market. This stark contrast underlines the market concentration at the top and the fragmented nature of the rest of the sector.

Presence of Multiple Small Players in the Market

There are six companies, each with a market share of exactly 1.0% or slightly less, illustrating a significant degree of fragmentation in the lower tiers of the market. Such close competition among these smaller entities indicates a highly competitive environment where minor shifts in consumer preference or strategic adjustments could lead to notable changes in market standings.

Limited Market Share Concentration Beyond the Leaders

No single company, aside from the top two leaders, holds more than 1.1% of the market. This indicates a highly dispersed market structure where a large number of players compete with relatively small individual stakes. This setup may encourage competitive pricing, innovation, and diverse offerings to capture consumer interest.

Significant Share Held by Agricultural Cooperatives

Several of the leading companies, such as Cantine Riunite & CIV SC Agr and Cantina Viticoltori, are cooperatives, suggesting that cooperative business models are quite effective in the Italian wine market. These organizations collectively control over 8.6% of the market share, reflecting the strength and competitiveness of cooperative structures in this industry.

Frequently Asked Questions

Who holds the largest market share among wine companies in Italy?

Cantine Riunite & CIV SC Agr holds the largest market share, capturing 7.5% of the Italian wine market.

What is the market share of smaller players in the market?

There are six companies, each with a market share of exactly 1.0% or slightly less, signifying a high degree of competition in the lower tiers of the market.

Terms and Definitions

A wine company is a business entity involved in various activities related to wine, such as production, processing, distribution, marketing, or selling. These companies might own vineyards, use grapes from their vineyards or others, and combine traditional viticulture practices with modern winemaking techniques.

Market share refers to the percentage of an entire market's sales revenue or volume that is earned by a company over a specific time period. It is a measure of a company's competitiveness and can be calculated by dividing the company’s total sales over a specific period by the total sales of the industry over the same period.

A vineyard is a plantation of grape-bearing vines, grown mainly for winemaking, but also for raisins, table grapes, and non-alcoholic grape juice. The science, practice, and study of vineyard production is known as viticulture.

Viticulture refers to the science, study, and production of grapes, especially for the purpose of winemaking. It involves a variety of practices like vineyard establishment, vine training, and grape harvesting.
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