Instagram: Favorite Types of Posts, by users' preferences
Type of contentShare of users,
in %
  • Region: Worldwide
  • Time period: Apr 2023
  • Published: Jun 2023

Data Analysis and Insights

Updated: Mar 29, 2024 | Published by: Statistico

Popularity of Funny Content

Funny content reigns supreme among global Instagram users, capturing the highest share with 50% of users favoring it. This preference underscores the universal appeal of humor on social platforms.

Creative and Informative Posts Stand Out

Following closely, creative content entices 46% of the audience, while informative posts hold the interest of 41%. These figures highlight a strong interest in both creativity and valuable information.

Diverse Interests in Content Types

Content that is relaxing, inspirational, and engaging appeals to more than a third of Instagram users, with shares of 37%, 36%, and 36% respectively. Such diversity indicates users’ appreciation for varied content that caters to different moods and needs.

Interest in Trendy and Exciting Posts

Trendy and exciting posts each attract a significant portion of users, at 35% and 34% respectively. This reflects an eagerness among users to stay updated with current trends and experience high-energy content.

Relevance and Practicality in Content Preference

Relevant content resonates with 33% of users, while helpful/how-to posts capture 28% of the audience, suggesting a notable demand for content that is directly applicable to users’ lives and interests.

Comparison of Inspirational and Engaging Content Popularity

Both inspirational and engaging content share an equal preference rate of 36% among users, illustrating that motivation and interaction are equally valued on the platform.

The Narrow Gap Between Exciting and Relevant Content

The preference gap between exciting (34%) and relevant (33%) content is minimal, showcasing a balanced user interest in both stimulating and pertinent posts.

Frequently Asked Questions

What type of content is most preferred by global Instagram users?

With 50% of the users favoring it, funny content is the most popular on Instagram.

How much interest do creative and informative posts generate on Instagram?

Creative content entices 46% of the audience, while informative posts capture the attention of 41%.

What percentage of Instagram users are attracted to relaxing, inspirational, and engaging content?

Content that is relaxing, inspirational, and engaging appeals to 37%, 36%, and 36% of Instagram users respectively.

How do trendy, exciting, and relevant posts fare in terms of user interest?

Trendy and exciting posts each attract 35% and 34% of users, while relevant content resonates with 33% of users.

Terms and Definitions

Instagram is a popular social networking application that enables users to take, edit, and share photos and videos from their smartphones. Instagram also extends beyond photos, offering other features such as Stories, IGTV (for long-form videos), and Shopping.

In the context of Instagram, posts refer to the content that users share on their profiles. This collective term can apply to images, videos, carousels (a series of images or videos within one post), and text descriptions (also known as captions).

Instagram Stories is a feature on Instagram that allows users to post photos, text-only images, or short video clips that disappear after 24 hours. These stories are often used for temporary updates, as opposed to regular posts which remain on the user's profile indefinitely.

IGTV, or Instagram TV, is a feature of Instagram that facilitates longer-form video content. Unlike standard Instagram posts, which limit videos to 60 seconds, IGTV videos can be up to an hour long.

Instagram Shopping is a feature that allows businesses to create an immersive storefront for people to explore their best products. Users can click on product tags in posts, stories, or IGTV to shop directly from Instagram.

Instagram Carousel is a type of post that allows users to share multiple photos or videos (up to 10) in a single post. Viewers can swipe left or right to view all the media in the sequence.

A caption on Instagram is a written description or explanation accompanying a post. Users can use captions to provide context, add humor, promote a product or a cause, or interact with their followers. It can also include hashtags and @mentions to further increase the post's visibility.
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