Instagram: Top Accounts, by number of followers
AccountNumber of followers,
in millions
  • Region: Worldwide
  • Time period: Jul 2023
  • Published: Jul 2023

Data Analysis and Insights

Updated: Mar 27, 2024 | Published by: Statistico

Instagram leads with the highest follower count

Instagram's own account tops the list with 648 million followers, significantly ahead of the second-highest account, Cristiano Ronaldo, who has 595 million followers.

Top 5 accounts dominated by individuals

After Instagram's account, the top 5 spots are held by individual personalities, with Cristiano Ronaldo (595 million), Lionel Messi (477 million), Selena Gomez (425 million), and Kylie Jenner (397 million) leading in followers.

Athletes and entertainers dominate the list

The list is predominantly occupied by athletes and entertainers, with Cristiano Ronaldo (595 million) and Lionel Messi (477 million) as the top athletes, and Selena Gomez 425 million]) and Kylie Jenner (397 million) as leading entertainers in terms of followers.

Only one brand in the top 15

Nike is the only brand that makes it into the top 15, holding the 11th position with 301 million followers, showcasing the dominance of personal brands over corporate on Instagram.

Female celebrities have significant representation

Female celebrities hold a strong presence, with Selena Gomez (425 million), Kylie Jenner (397 million), Ariana Grande (376 million), and Kim Kardashian (362 million) among the top 10.

The Kardashian-Jenner family's strong presence

The Kardashian-Jenner family shows a remarkable presence with Kylie Jenner (397 million), Kim Kardashian (362 million), Khloe Kardashian (310 million), and Kendall Jenner (292 million) all ranking within the top 20.

Significant gap between top two and others

A substantial gap exists between the top two accounts and the third-place account, with Cristiano Ronaldo (595 million) and Instagram (648 million) far outpacing Lionel Messi's third-place count of 477 million followers.

The top 20's minimum threshold

Miley Cyrus holds the 20th spot with 212 million followers, indicating the minimum threshold to be among the top 20 most followed Instagram accounts worldwide.

Frequently Asked Questions

Who holds the highest number of followers on Instagram?

The Instagram's own account has the highest number of followers with 648 million.

What kind of profiles dominate the top spots on Instagram?

The top spots are dominated by individual personalities, particularly, athletes and entertainers.

How many brands are in the top 15 most followed accounts on Instagram?

Only one brand, Nike, makes it into top 15, with 301 million followers.

Terms and Definitions

Instagram is a popular photo and video-sharing social networking service where users can upload, modify and share content. Users can also follow each other to get updates from the accounts they are interested in. The platform is widely known for its unique features, such as filters for photo editing and its stories feature for temporary posting.

These are Instagram users who choose to follow another user's account. When a user follows an account, they will see posts, stories, and updates from that account on their personal Instagram feed. The number of followers an account has can be seen as a measurement of its popularity or influence.

An Instagram account represents a specific user or entity on Instagram, uniquely identified with a username. Once an account is created, users can share photos, videos, stories, and send messages on the platform. An account can be private or public, with the public ones visible to every user.

These are the Instagram accounts that have the highest number of followers worldwide. They can belong to a variety of account types including individuals such as celebrities or influencers, and entities like brands, organizations, or events.

Influencers are individuals who have gained recognition and trust from their followers due to their expertise, popularity or reputation in a specific field. On Instagram, influencers use their platform to engage with their followers and can potentially sway their followers' opinions or behaviors, often leveraged for marketing purposes.

The Instagram feed is the constantly updating list of photos and videos posted by an Instagram user and the accounts they follow. The feed is the first screen that appears when the Instagram app is opened, representing a personalized stream of content.

Celebrity Instagram accounts refer to accounts owned and managed by individuals who enjoy a high degree of public recognition due to their profession, work, or talent. These accounts typically have a higher number of followers due to their fame or popularity.

Brand Instagram accounts are accounts managed by businesses or organizations to promote their products, services, or initiatives to their followers on the platform. These accounts often have a substantial number of followers who are customers or people interested in the brand's offerings.
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