India leads in Instagram audience size

India stands out with the largest Instagram user base, boasting 229.55 million users, significantly ahead of the United States, which has 143.35 million users.

Top three countries dominate Instagram user base

India, the United States, and Brazil collectively account for 486.4 million Instagram users, which is a substantial portion of the platform's global audience.

Significant drop after top three countries

There is a noticeable gap between the third and fourth largest Instagram markets, with Brazil having 113.50 million users and Indonesia following with 89.15 million, illustrating a steep decline.

Europe's top Instagram countries

Turkey, the United Kingdom, Germany, Italy, France, and Spain are the leading European countries on Instagram, with Turkey leading at 48.65 million and Spain having 21.90 million users.

Asian countries' Instagram presence

Indonesia, Japan, South Korea, and Thailand are among the top Asian countries with Instagram audiences, with Indonesia at the forefront with 89.15 million users and Thailand having 17.35 million.

Latin America's Instagram engagement

Brazil, Mexico, Argentina, and Colombia highlight Latin America's strong Instagram presence, with Brazil's audience size at 113.50 million and Colombia's at 17.75 million.

Middle East and Africa's emerging markets

Egypt and Iraq represent the Middle East and Africa's growing Instagram markets, with Egypt having 15.35 million users and Iraq 14.00 million.

English-speaking countries on Instagram

The United States, United Kingdom, Canada, and Australia show significant English-speaking user bases, with the US at 143.35 million and Canada at 15.90 million.