NFL: Super Bowl Advertisement Costs, by year
YearAvg. advertisement cost,
in million $US
Super Bowl XXXVI (2002)2.20
Super Bowl XXXVIII (2004)2.20
Super Bowl XXXIX (2005)2.40
Super Bowl XL (2006)2.50
Super Bowl XLI (2007)2.38
Super Bowl XLII (2008)2.70
Super Bowl XLIII (2009)3.00
Super Bowl XLIV (2010)2.95
Super Bowl XLV (2011)3.10
Super Bowl XLVI (2012)3.50
Super Bowl XLVII (2013)3.80
Super Bowl XLVIII (2014)4.00
Super Bowl XLIX (2015)4.25
Super Bowl 50 (2016)4.50
Super Bowl LI (2017)5.00
Super Bowl LII (2018)5.20
Super Bowl LIII (2019)5.30
Super Bowl LIV (2020)5.60
Super Bowl LV (2021)5.50
Super Bowl LVI (2022)6.50
Super Bowl LVII (2023)7.00
  • Region: United States
  • Time period: 2002 to 2023
  • Published: Feb 2023

Data Analysis and Insights

Updated: Mar 27, 2024 | Published by: Statistico

Steady Increase in Advertisement Costs

The average cost of Super Bowl advertisements has consistently increased, from $2.20 million in 2002 to $7.00 million in 2023.

Notable Milestones in Cost Increases

Super Bowl advertisement costs reached significant milestones: $3.00 million in 2009, $5.00 million in 2017, and $6.50 million in 2022.

2022 Marks Largest Year-over-Year Increase

The jump in advertisement costs from $5.50 million in 2021 to $6.50 million in 2022 marks the largest year-over-year increase.

Slight Decrease in 2021

A rare decrease in average advertisement cost occurred in 2021, dropping to $5.50 million from $5.60 million in 2020.

Doubling of Advertisement Costs Over Two Decades

Over the span of two decades, from 2002 to 2023, the average cost of Super Bowl advertisements more than tripled, showcasing the event's increasing commercial value.

Accelerated Cost Growth in Recent Years

The last five years have seen accelerated growth in advertisement costs, culminating in a $7.00 million average in 2023, reflecting the high demand for Super Bowl ad slots.

Highest Average Cost Recorded in 2023

The highest recorded average cost for Super Bowl advertisements was $7.00 million in 2023, highlighting the premium value of advertising during the event.

Frequently Asked Questions

How much did the average cost of Super Bowl advertisements increase from 2002 to 2023?

The average cost of Super Bowl advertisements experienced a substantial leap from $2.20 million in 2002 to $7.00 million in 2023.

When did the average Super Bowl advertisement cost surpass $5.00 million for the first time?

The average Super Bowl advertisement cost crossed the $5.00 million mark for the first time in 2017.

Which year saw the highest year-over-year increase in average Super Bowl advertisement cost?

The highest year-over-year increase in average advertisement cost was seen between 2021 and 2022, jumping from $5.50 million to $6.50 million.

Did the average cost of Super Bowl advertisements ever decrease?

Yes, there was a slight drop in the average advertisement cost between 2020 and 2021, going from $5.60 million to $5.50 million.

Terms and Definitions

The National Football League (NFL) is a professional American football league in the United States that consists of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC).

The Super Bowl is the annual championship game of the NFL, which culminates a season that begins in the previous calendar year. It is considered one of the biggest sports events, celebrated nationally in the U.S. and followed by millions of viewers worldwide.

Advertising is the activity or profession of producing advertisements for commercial products or services. It involves creating strategies and content to promote a brand, product, or service to a targeted audience.

Advertisement Cost refers to the financial expenditure associated with the creation, placement, and broadcasting of an ad. It comprises costs for ad creation (including design, video production, etc.), and for ad space, particularly in high-demand contexts such as the Super Bowl, where costs can be exceptionally high due to the large viewership.

Commercial breaks are intervals of television or radio programming where advertisements are broadcast. During the Super Bowl, these breaks are highly sought after by companies due to the large global viewership of the game.

TV ratings are a metric used to gauge the popularity and reach of a television program. They determine the percentage of households tuning into a particular show at a given time. High ratings, as the Super Bowl typically has, mean a larger, more engaged audience - making advertising more attractive and expensive.

Media buyers are professionals responsible for purchasing media space (broadcast time, print media space, digital ad space) for the purpose of advertisement. In the context of the Super Bowl, media buyers negotiate prices and secure ad slots for their respective companies or clients.

In the context of advertising, a spot refers to the placement of an advertisement in a media schedule. For instance, a '30-second spot' during the Super Bowl would mean a 30-second long advertisement aired during the game.

Sponsorship involves a business paying to be associated with a certain event, such as the Super Bowl. For instance, companies might sponsor the halftime show. This provides additional advertising opportunities and exposure.
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