Apple: iPhone Sales, by quarter
QuarterUnit sales,
in millions
Q4 201846.89
Q3 201841.30
Q2 201852.22
Q1 201877.32
Q4 201746.68
Q3 201741.03
Q2 201750.76
Q1 201778.29
Q4 201645.51
Q3 201640.40
Q2 201651.19
Q1 201674.78
Q4 201548.05
Q3 201547.53
Q2 201561.17
Q1 201574.47
Q4 201439.27
Q3 201435.20
Q2 201443.72
Q1 201451.03
Q4 201333.80
Q3 201331.24
Q2 201337.43
Q1 201347.79
Q4 201226.91
Q3 201226.03
Q2 201235.06
Q1 201237.04
Q4 201117.07
Q3 201120.34
Q2 201118.65
Q1 201116.24
Q4 201014.10
Q3 20108.40
Q2 20108.75
Q1 20108.74
Q4 20097.37
Q3 20095.21
Q2 20093.79
Q1 20094.36
Q4 20086.89
Q3 20080.72
Q2 20081.70
Q1 20082.32
Q4 20071.12
Q3 20070.27
  • Region: Worldwide
  • Time period: 2007 to 2018
  • Published: Nov 2018

Data Analysis and Insights

Updated: Mar 27, 2024 | Published by: Statistico

Highest Quarterly Sales

Q1 2018 saw Apple reaching its peak in iPhone unit sales with a volume of 77.32 million units, showcasing the strongest demand period typically following new iPhone releases in late Q3 or early Q4.

Steady Growth in Initial Years

From Q3 2007 to Q4 2010, Apple experienced a consistent increase in quarterly iPhone sales, growing from 0.27 million to 14.10 million units, marking the rapid adoption and popularity of the iPhone in its early years.

Annual Sales Fluctuation

Year-over-year analysis reveals a pattern of fluctuation in iPhone sales, with notable increases in Q1 each year, attributed to the holiday season sales post the launch of new models, followed by gradual declines through the year.

Q1 Sales Dominance

Q1 consistently records the highest sales each year, with figures such as 74.78 million in 2016 and 74.47 million in 2015, emphasizing the impact of holiday sales and new product launches on consumer purchasing behavior.

Significant Growth Over a Decade

Comparing the earliest data point in Q3 2007 with Q4 2018, iPhone sales grew from 0.27 million to 46.89 million units, illustrating an exponential growth in demand and market penetration over more than a decade.

Q3 Sales Increase Post-2010

After 2010, Q3 sales figures began showing a consistent rise, moving from 8.40 million in 2010 to 41.30 million in 2018, indicating a strengthening of Apple's market position and customer loyalty in this quarter.

Lowest Sales in Early Years

The lowest quarterly sales were recorded in Q3 2007, with just 0.27 million units sold, reflecting the nascent stage of the iPhone as a new entrant in the smartphone market.

Impact of New Releases on Q4 Sales

Q4 sales typically see a sharp increase following new iPhone releases, as evidenced by sales jumping from 26.91 million in Q4 2012 to 33.80 million in Q4 2013, highlighting the influence of new models on consumer purchases.

Decrease in Sales Growth Rate

Despite overall growth, the rate of increase in iPhone sales has shown signs of slowing down in recent years, with sales peaking in Q1 2018 and slightly declining or stabilizing thereafter, suggesting market saturation or increased competition.

Remarkable Recovery and Growth

Apple's journey from selling 0.27 million units in Q3 2007 to 77.32 million units in Q1 2018 demonstrates a remarkable growth story, fueled by innovation, marketing, and expanding global presence.

Frequently Asked Questions

When were the highest quarterly iPhone unit sales achieved?

The highest quarterly iPhone unit sales were achieved in Q1 2017 with 78.29 million units sold.

Which quarter consistently emerges as the strongest for iPhone sales?

The first quarter (Q1) consistently emerges as the strongest for iPhone sales.

Terms and Definitions

Apple Inc. is an American multinational technology company that designs, manufactures, and markets computers, mobile phones, and other consumer electronics, as well as related software and online services. It is well-known for its high-end smartphones, branded as iPhones.

iPhone is a series of smartphones designed and marketed by Apple Inc. They use Apple's iOS mobile operating system and are well-regarded for their user-friendly interface, quality craftsmanship, and unique features.

Sales statistics are numerical data that illustrate the amount of a product (in this case, iPhones) sold in a given time frame. They provide a snapshot of a product's popularity, market penetration, and revenue generation.

Unit sales refers to the total number of individual items or units of a product (in this case, iPhones) sold in a particular period. Unit sales do not account for the revenue generated, they simply provide a count of items sold.

Market share is the portion of a market controlled by a particular company or product. In this case, it would refer to the percentage of the total globally sold smartphones that are iPhones.

Consumer electronics refer to electronic devices intended for everyday use by consumers. They could be anything from mobile phones, like the iPhone, to computers, televisions, and cameras.
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Apple Inc. is a major technological corporation known for producing innovative products such as the iPhone, iPad, Mac computers, and Apple Watch, contributing significantly to the global tech market. Read more »
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