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| Mobile app | Share of mobile audience reached, in % |
|---|---|
| YouTube | 75 |
| 65 | |
| Gmail | 63 |
| Google Search | 59 |
| Google Maps | 58 |
| Amazon Mobile | 56 |
| 39 | |
| Facebook Messenger | 38 |
| Google Play | 38 |
| TikTok | 38 |
| Spotify | 38 |
| Apple Maps | 36 |
| Walmart | 34 |
| PayPal | 33 |
| Weather - Native Apple App | 32 |
- Region: United States
- Time period: Nov 2023
- Published: 2024
Data Analysis and Insights
YouTube leads in mobile audience reach
YouTube dominates the U.S. smartphone app market with a significant 75% share of mobile audience reach, making it the most popular application among users.Facebook remains a major player
Despite various market challenges, Facebook continues to hold a strong position, securing a 65% share of mobile audience reach.Google's diverse app presence
Google's ecosystem demonstrates its versatility with multiple entries: Gmail at 63%, Google Search at 59%, and Google Maps at 58%, highlighting Google's dominance in essential service apps.Amazon leads in e-commerce app reach
Amazon Mobile stands out as the leading e-commerce application with a 56% reach among mobile users, showcasing its dominance in the online shopping sector.Instagram and TikTok capture younger demographics
Instagram and TikTok, both with a 38% reach, illustrate the significant penetration of these platforms among younger audiences, reflecting changing content consumption preferences.Communication apps diversify beyond messaging
Apps like Facebook Messenger and Gmail, with 38% and 63% reach respectively, demonstrate users' preference for diverse communication tools beyond traditional messaging services.Music and entertainment apps hold their ground
Spotify, with a 38% share, remains a favorite among mobile users for music streaming, alongside YouTube 's dominance in video content.Navigation apps reveal user preferences
Google Maps and Apple Maps, with 58% and 36% reach respectively, indicate users' preferences for Google's navigation services over Apple's offering among U.S. smartphone owners.Retail and payment apps show significant reach
Retail giant Walmart and payment service PayPal have notable reaches of 34% and 33% respectively, showcasing the importance of mobile platforms for shopping and financial transactions.Weather app maintains relevance
The native Apple Weather app, previously known as Dark Sky Weather, maintains a solid audience reach of 32%, underscoring the continued relevance of weather-related applications.Frequently Asked Questions
Which application dominates in the U.S. smartphone app market?
What is Facebook's position in the mobile audience reach?
Facebook secures a strong 65% share of mobile audience reach.
Which Google's applications have significant shares in mobile audience reach?
Google's applications Gmail, Google Search, and Google Maps have a share of 63%, 59%, and 58% respectively.
Terms and Definitions
A smartphone is a mobile device that combines cellular and mobile computing functions into one unit. It is an advanced cell phone capable of internet browsing, sending and receiving emails, video playback, document editing, file transfer, and running software applications called 'apps'.
App is a shortened term for application. It is a software program designed to perform specific tasks for a user. Apps can be installed on various devices such as smartphones, tablets, and computers. They provide a wide range of functions including games, video conferencing, messaging, data management, and more.
In the scope of digital marketing and advertising, reach refers to the total number of different people or households who see, hear, or read a particular piece of content or advertisement, typically measured over a specified period of time.
An app store is a digital marketplace where users can browse, buy, download, and update apps. These stores are typically provided by the operating system developer such as Google for Android devices and Apple for iOS devices.
Download refers to the process of copying data (such as a software application) from a remote or main server to a user's device over the internet. In the context of smartphone apps, when a user downloads an app, they are copying the app's software onto their device.
User engagement is a measure of the degree and depth of interaction that a user has with a specific product, service, or interface, such as an app. Metrics for measuring user engagement may include the number of downloads, time spent in the app, frequency of use, etc.
In the context of smartphones, a platform refers to the underlying software that runs on a mobile device. It includes the operating system and key software, such as Android or iOS, upon which apps are built and executed.
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