Apple: iOS Developer Payout, by year
YearCumulative developer payout,
in billion USD
Jan 2023320
Jan 2022260
Jan 2021200
Jan 2020155
Jan 2019120
Jun 2018100
Jan 201886
Jun 201770
Jan 201760
Jun 201650
Jan 201640
Aug 201533
Jan 201525
Jul 201420
Jan 201415
  • Region: Worldwide
  • Time period: Jul 2014 to Jan 2023
  • Published: Jan 2023

Data Analysis and Insights

Updated: Mar 28, 2024 | Published by: Statistico

Cumulative Growth in Developer Payouts

Between January 2014 and January 2023, Apple's App Store iOS developer payouts saw an exponential increase from $15 billion to $320 billion. This signifies a more than 20-fold increase in just under a decade, highlighting the platform's significant and sustained financial growth and its escalating importance to developers worldwide.

Yearly Growth Insights

The annual increase in payouts showcases a pattern of growing developer earnings, with notable jumps such as the $60 billion rise from January 2022 to January 2023. This recent surge underscores the accelerating momentum in app revenue and developer interest in Apple's ecosystem.

Acceleration in Payout Growth

The pace of payout growth has accelerated over time. For instance, it took approximately 3.5 years for payouts to grow from $15 billion (January 2014) to $50 billion (June 2016), but only about 2 years to achieve the next $50 billion increase, reaching $100 billion by June 2018. This acceleration indicates an expanding app economy and increasing developer engagement.

Comparative Analysis of Half-Yearly Increments

Examining the data in six-month increments provides insight into the App Store's fluctuating growth rates. For instance, the six months leading up to June 2018 saw a payout increase of $14 billion, from $86 billion in January 2018 to $100 billion. This contrasts with the earlier period from January 2017 to June 2017, where payouts increased by $10 billion, from $60 billion to $70 billion, indicating variable growth rates within shorter time frames.

Milestones and Their Frequency

Milestone payouts occur with increasing frequency, illustrating rapid growth. It took over a decade to reach the first $100 billion by mid-2018, but less than five years to more than triple this amount to $320 billion by early 2023. This trend suggests not only growing developer earnings but also an increasing rate of app monetization and market expansion.

Payout Increase Consistency

Despite the variability in the amount of increase, the consistency of growth year-over-year is evident. Every year, without exception, has seen an increase in cumulative payouts, with the smallest annual increase being $10 billion (e.g., from January 2017 to January 2018) and the largest being $60 billion (from January 2022 to January 2023). This consistency underlines the reliability and attractiveness of the Apple App Store platform for developers.

Frequently Asked Questions

How much has Apple's App Store iOS developer payouts increased between 2014 and 2023?

Apple's App Store iOS developer payouts have increased from $15 billion in 2014 to $320 billion in 2023.

What were the smallest and largest annual increases in cumulative developer payouts?

The smallest annual increase in cumulative developer payouts was $10 billion while the largest was $60 billion.

Terms and Definitions

Apple Inc. is a multinational technology company that deals with designing, manufacturing and marketing mobile communication and media devices. It is best known for its range of products like the iPhone, iPad and macOS line of computers.

iOS is Apple's proprietary operating system designed for use on mobile devices such as the iPhone, iPad, and iPod Touch. It is the software that powers these devices and allows users to install and use third-party apps.

In the context of Apple, a developer is an individual or company that creates software applications for Apple's platforms which include iOS, macOS, watchOS, and tvOS. These applications, also known as apps, can be sold or made available for free on Apple's App Store.

A payout refers to the amount of money an iOS developer earns from Apple for their created applications. This is usually a percentage of the total revenue generated by the application and is paid out periodically.

The App Store is Apple's digital distribution platform for mobile apps on its iOS operating system. Developers can publish their apps on the App Store, where users can purchase or download them.

This is the percentage of the total earnings from an app that Apple pays to the developer. Currently, Apple's standard commission rate for apps and in-app purchases is 30%.

In-app purchases allow users to buy subscriptions or additional content within an app. In the context of iOS apps, developers can set up in-app purchases to monetize their application further.

This is a business model where a customer must pay a recurring price at regular intervals for access to a product or service. In Apple's ecosystem, developers may offer subscriptions to their apps where customers pay a fee monthly or annually.
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