Data Analysis and Insights
U.S.
iPhone users as a share of
smartphone users increased consistently from
42.3% in
2014 to
48.7% in
2022, indicating a sustained upward trend in iPhone adoption over the eight-year period.
Highest Yearly Increase
The most significant yearly increase in the share of
smartphone users occurred between
2020 and
2021, with a jump of
1.6 percentage points, from
45.3% to
46.9%.
Growth Acceleration in Recent Years
A comparison of growth rates shows an acceleration in recent years, with the increase from
45.3% in
2020 to
48.7% in
2022 being notably more rapid than earlier years.
Minimal Growth in Early Years
The growth in share of smartphone users from
2014 to
2015 was minimal, only
1 percentage point, indicating a slower adoption rate at the start of the observed period.
Continual Year-Over-Year Growth
Every year from
2014 to
2022 saw an increase in the share of U.S. iPhone users, demonstrating a consistent year-over-year growth without any declines.
Notable Milestone in 2022
The year
2022 marked a significant milestone with nearly
half of all smartphone users in the U.S. using iPhones, underscoring the brand's strong position in the market.