Facebook: Number of Users, by country
CountryNumber of users,
in millions
U.S.United States of America175.00
U.K.United Kingdom34.40
South AfricaSouth Africa22.15
  • Region: Worldwide
  • Time period: Jan 2023
  • Published: Jan 2023

Data Analysis and Insights

Updated: Mar 27, 2024 | Published by: Statistico

India leads with the highest number of Facebook users

India stands out with a staggering 314.60 million Facebook users, significantly higher than the United States, which has the second-largest user base at 175.00 million.

Top three countries constitute over half of the listed Facebook users

India, the United States, and Indonesia collectively account for over 50% of the Facebook users among the listed countries, showcasing a concentrated user base in these regions.

Significant drop in user numbers after the top three

There is a notable drop in the number of Facebook users after Indonesia, with Brazil having 109.05 million users compared to Indonesia's 119.90 million, indicating a steep decline in users beyond the top three countries.

European countries have fewer Facebook users compared to emerging economies

European nations like the United Kingdom, France, Italy, and Germany have significantly fewer Facebook users, with the United Kingdom having the highest at 34.40 million and Germany the lowest at 24.50 million, when compared to emerging economies such as India and Indonesia.

Latin American countries show strong Facebook user presence

Brazil, Mexico, Colombia, Argentina, and Peru together showcase a strong Latin American presence on Facebook, cumulatively holding over 251 million users, indicating the platform's popularity in the region.

Asian countries dominate the top spots for Facebook users

Asian countries, particularly India, Indonesia, the Philippines, Vietnam, Thailand, and Bangladesh, dominate the list with significant user bases, collectively accounting for over 672.25 million Facebook users, underscoring Asia's critical role in Facebook's global reach.

African and Middle Eastern presence is minimal but notable

Egypt and South Africa are the only African countries listed, with Egypt having 42.00 million and South Africa 22.15 million users, while no Middle Eastern countries apart from Egypt are represented, indicating a lesser but still significant Facebook usage in these regions.

The gap between the top and bottom Facebook user countries

The difference in Facebook users between India, the leading country, and South Africa, at the bottom of the list, is 292.45 million, highlighting the vast disparity in Facebook's penetration across different countries.

Frequently Asked Questions

Which country has the highest number of Facebook users?

India has the highest number of Facebook users at 314.60 million.

What proportion of Facebook users do the top three countries represent?

India, the United States, and Indonesia collectively make up over 50% of Facebook users.

How do European countries compare to emerging economies in terms of Facebook user numbers?

European countries like the UK, France, Italy, and Germany have significantly fewer Facebook users compared to emerging economies such as India and Indonesia.

Terms and Definitions

Facebook is an American-based online social media and social networking service that allows users to connect with friends, family, and other people they may know. Also, it enables users to share, like, and comment on various types of activities, statuses, photos, and content.

A Facebook user is a person who has created an account on the Facebook platform. This user can create posts, comment on and share content, and create and join groups among other activities.

Active Facebook Users refer to individuals who have logged into their Facebook account during the last 30 days. The active user count is the metric Facebook uses to measure the number of people who actively use their social networking platform.

Facebook penetration rate refers to the percentage of a country's population that uses Facebook. It provides an insight into the scale of Facebook's infiltration in a particular region/country.

Social media refers to websites and applications that enable users to create and share content or to participate in social networking. It encompasses various digital platforms like Facebook, Instagram, Twitter, and LinkedIn.

A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds, or real-life connections.

Facebook Analytics is a tool that lets Facebook users, particularly businesses, track user interaction, engagement, and usage of their Facebook page. It provides insights into user behavior trends which can be utilized for business strategy development.
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